Selling at Artisan Markets? Here's What I've Learned

One of the questions I get asked most often is how I got started selling at markets and what new traders should know before booking their first stall.

Since launching InchyArt, I’ve attended more than 30 artisan markets, farmers’ markets and pop-up events across London and Surrey. Markets have played a huge role in growing the business, helping me connect with customers, test new products and become part of the local community.

If you’re considering taking your products to a market for the first time, here are a few things I’d recommend.

Why markets are worth it

For me, markets have never been just about sales.

They are an opportunity to:

• Meet customers face-to-face
• Build trust in your brand
• Receive immediate feedback on your products
• Understand what customers are drawn to
• Become part of your local maker community
• Gain confidence talking about your business

Some of my favourite customers first discovered InchyArt at a market and have continued to support the business ever since.

Market essentials checklist

Before attending your first market, make sure you have:

• Market insurance
• A tablecloth that reflects your brand
• A gazebo (if required by the organiser)
• Table risers or display stands to create height and visual interest
• Business cards
• Clear pricing for all products
• A card payment system such as Square or Stripe
• A small float of cash and change

Don’t bring everything

One of the biggest lessons I learned was that you don’t need to bring your entire stock collection.

Instead, bring a curated selection of products across different price points:

• Lower-priced items that encourage impulse purchases
• Mid-range products that form the core of your offering
• A few larger statement pieces that showcase your work

These higher-value items often attract attention, even if they don’t sell immediately.

Packaging matters

As a ceramic seller, packaging is especially important.

I recommend:

• Strong storage boxes
• Adequate wrapping for fragile items
• Paper bags for customer purchases
• Tissue paper or wrapping paper for presentation

Taking the time to package items carefully creates a better customer experience and helps prevent breakages during transport.

Invest in a trolley

This might be the most practical piece of advice I can give.

A sturdy folding trolley will save your back and make loading and unloading significantly easier, especially if you’re attending markets regularly.

Think about your brand

Over time, I realised that a market stall is an extension of your business.

I created a sweatshirt featuring the InchyArt logo which I wear at events. It helps create a professional appearance and makes the stall feel more cohesive.

Small touches such as branded clothing, consistent colours and attractive signage can make a big difference.

Look after yourself too

Markets can be long days. Don’t forget to bring:

• Water
• Snacks
• A chair
• Weather-appropriate clothing
• Portable phone charger

A comfortable trader is a happier trader!

Final thoughts

If you’re thinking about attending your first market, my advice is simple: give it a go.

Not every market will be a huge success, and that’s completely normal. Some of my best learning experiences came from quieter events.

Markets are a fantastic way to meet people, build confidence, grow your brand and become part of your local community.

You never know who you’ll meet or where a conversation might lead.

Happy trading!

— Mariya, InchyArt